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Friday, August 28, 2009

Barbie Fashionista Video

August 26, 2009 06:00 AM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--Today, Barbie premieres her first music and dance video – titled “Do ‘The Barbie’” – to celebrate the launch of her new Barbie® Fashionistas™ dolls. The new dolls feature 12 points of movement and more than 100 plastic-fantastic poses so Barbie can bend her elbows, twist her wrists, move at the waist and roll her head. To show off these new movements, Barbie has teamed up with one of the music industry’s hottest names to choreograph and produce a music video featuring a new dance – appropriately called “The Barbie” – set to a new, re-recorded version of the 90s hit song “Barbie Girl.” Barbie looked to famed choreographer JaQuel Knight, the talent behind Beyonce’s “Single Ladies” (“Put A Ring On It”) dance craze, to choreograph the “The Barbie,” a series of doll-like moves and dance grooves.

“Barbie’s first music video is an epic moment that further solidifies her place as a pop culture and entertainment icon”
The Barbie video makes its world premiere today on the Barbie YouTube channel:

“It was really fun to work with Barbie and create a dance for her. Barbie is the biggest icon in life and I am so excited to have worked with her on her first music video,” said choreographer, JaQuel Knight. “I have had the privilege of working with celebs like Beyonce and Britney Spears, and I am thrilled to add another B to the roster!”

The music video, shot in New York in July, stars three Barbie Fashionistas dolls – “Sassy,” “Cutie” and “Artsy” – and features a cameo from “Hottie” Ken®. In the video, the dolls break out of their toy boxes to “come alive” and dance “The Barbie” alongside real, life-size Barbie dancers. “The Barbie” dance is comprised of doll-like moves that can be performed to any song and ends with a signature Point, Twist, Snap.

“Barbie’s first music video is an epic moment that further solidifies her place as a pop culture and entertainment icon,” said Stephanie Cota, Senior Vice President, Marketing, Barbie. “Barbie’s celebrity status and role in pop culture allows her to partner with the industry’s best, and we love the signature dance JaQuel created. It’s surprising, kicky and catchy – everyone will want to try to do ‘The Barbie.’”

Knight, 20, is nominated for a 2009 MTV Video Music Award (Best Choreography for “Single Ladies”/ “Put A Ring On It”), and is currently on-set choreographing the theatrical live action “Burlesque.”

The Barbie® Fashionistas™ Dolls will be available in October for an average retail price of $11.99 each.

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